From early inspiration in the Martha Stewart Omnimedia model to hands-on work with Jim Henson’s Muppets and Harrison/Erickson, creators of the Phillie Phanatic, we witnessed how story-driven IP can travel across audiences, platforms, and decades to create deep connection and enduring enterprise value.

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Now, brand storytelling enters a new phase with even greater potential for enduring affinity.

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Audience-direct platforms enable distribution to precisely defined communities. Advancing production technology makes premium storytelling accessible. Media and entertainment disruption has released extraordinary creative talent. And real-time data replaces lagging awareness metrics with measurable audience behavior.

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It is an extraordinary moment of possibility that rewards brands who move forward confidently.

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But the pace of change is relentless, leaving CMOs to prepare for a future that is being reshaped even as decisions are made.

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Resilience for Uncertain Futures

 

Our Advisory guides CMOs to what’s next for their brand storytelling using the same discipline innovation-sector organizations rely on to navigate rapid change and unknown outcomes: resilient strategy built on evidence before action.

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Founder Dodie Jacobi leads this work with four decades advancing organizations in unpredictable environments. Her experience spans the converging industries shaping modern brand storytelling — media, entertainment, IP, technology, and innovation — collaborating with organizations including Henson Associates, Children’s Television Workshop, PBS, Hallmark, the Kauffman Foundation for Entrepreneurship, Sprint (now T-Mobile), Universal Press Syndicate, Acme Mascots, IBM, and The Kansas City Star.

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Our advisory capabilities are further strengthened by trusted senior collaborators whose experience includes the BBC, Netflix, Amazon, Disney+, Sky, Google, and other global media and entertainment leaders.

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Alongside advising brands, Dodiodo develops original IP using the same evidentiary discipline applied in our advisory work.

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CMOs Often See What's Possible First

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Moving an organization forward through new territory requires more than vision. It requires proof to earn C-suite and board alignment and justify resource allocation. That is the purpose of our Advisory: translating brand storytelling ambition into enterprise-ready, resilient strategy.