From early inspiration in the Martha Stewart Omnimedia model to hands-on work with Jim Henson’s Muppets and Harrison/Erickson, creators of the Phillie Phanatic, we witnessed how story-driven IP can travel across audiences, platforms, and decades to create deep connection and enduring enterprise value.

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Now, brand storytelling enters a new phase with even greater potential for enduring affinity.

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Audience-direct platforms enable distribution to precisely defined communities. Advancing production technology makes premium storytelling accessible. Media and entertainment disruption has released extraordinary creative talent. And real-time data replaces lagging awareness metrics with measurable audience behavior.

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It is an extraordinary moment of possibility that rewards brands who move forward confidently.

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But the pace of change is relentless, leaving CMOs to prepare for a future that is being reshaped even as decisions are made.

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Resilience for Uncertain Futures

 

Our Advisory guides CMOs to what’s next for their brand storytelling using the same discipline innovation-sector organizations rely on to navigate rapid change and unknown outcomes: resilient strategy built on evidence before action.

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Founder Dodie Jacobi brings 40 years building products, ventures, and resilient strategies in innovation sectors where planning for uncertain future is routine. She leads our Advisory with experience that spans the converging industries shaping modern brand storytelling — media, entertainment, IP, technology, and innovation — collaborating with organizations including Henson Associates, Children’s Television Workshop, PBS, Hallmark, the Kauffman Foundation for Entrepreneurship, Sprint (now T-Mobile), Universal Press Syndicate, Acme Mascots, IBM, and The Kansas City Star.

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Our advisory capabilities are further strengthened by trusted senior collaborators whose experience includes the BBC, Netflix, Amazon, Disney+, Sky, Google, and other global media and entertainment leaders.

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CMOs Often See What's Possible First

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Moving an organization forward through new territory requires more than vision. It requires proof to earn C-suite and board alignment and justify resource allocation. That is the purpose of our Advisory: translating brand storytelling ambition into enterprise-ready, resilient strategy.