Dodiodo
Brand Partnership for Niche Markets
May 19, 2025
Dodiodo
Precision. It's the one word that seems to frame every marketing conversation of late, and that includes internally at Dodiodo where we've been whittling and carving and chipping away what doesn't belong in order to find the specific sculpture that remains. The payoff for that endeavor is how much more easily the right conversations begin in LinkedIn which is my primary business development community.
Meanwhile, still taking shape behind the scenes is the brand and registration for our boutique venture studio's first spinout venture focused on brand partnerships around long form content for two niche markets - equestrians and small business owners. Words - check. Next up - design. Then setup the LLC, etc. as wholly owned subsidiary of Dodiodo. And soon, the reveal. I'm eager to see how this one more layer of precise communication accelerates right-fit relationships.
In tandem, I'm full into our first real sales initiatives for the spinout's first two initial properties, a docuseries for each niche. We're taking a unique approach by wrapping all partnership conversations in an advisory engagement to be able to truly represent mutual interests through every phase from development through integration and audience development. It's one more thing we'll continue to hone around our first brand partnerships.
Advisory
I will phase out this work by June 30 for all but legacy clients and the Advisory work that requires my expertise for brand partners engaging development and integration strategy.
If you're using words like GUTSY AUDACIOUS PROFOUND BALLSY INTREPID VALIENT to describe your next ambitions, you need someone like me who’s been where you’re going, on paths that didn’t yet exist. Someone who’s developed ways to assure progress and outcomes, despite the infinite unknowns, without compromising your core business’s stability.....
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Here's how engagement with me works.
If you've been wanting to work together, now's the time. The last time.
Taye Time
For Taye, it's reading, riding, and rithmetic! He's back under saddle but not shirking his homework - continuing addition and subtraction, and now up to identifying letters A through R! So far.
Simon learning how to be a barn buddy, he thinks kenneling near the pond is far more interesting than hanging in the living room at home.
Listening, Reading, Watching
Love hearing the evolution of audio entertainment with audio theater, audio amped reporting, and audio experiences like this latest from Pushkin, "So Many Steves" with Steve Martin and Adam Gopnik. It's nostalgic, funny, thought-provoking, and thoughtful. And the audio production is impressive.
Summer Foods
I just had the best sandwich of all time. It was simple. It was perfect. It was from M&M Bakery, a long-time Kansas City institution in the Black community near my home. It was my recent discovery.
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It was my rave of the last two weeks. And I haven't even had the sandwich that everyone in line will tell you to order. Just ask them what they're having.
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But for me: roasted turkey and swiss on house-baked light rye with Miracle Whip, shredded lettuce, and pickles.
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That was IT.
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You can call your order ahead to skip the line, but you'll also skip the lively conversation of people who know they're about to taste a handful of love.