Dodiodo's planned approach of taking my original IP to brands defies what I am learning from those more experienced in the branded entertainment space who universally caution about the challenge of getting brands to "try something new;" or to sell a media or entertainment property that solves a problem the brand's masterminds don't see as problematic. So my colleagues instead produce the brand's ideas as commissions, or have earned sufficient presence at the marketing strategy table to influence branded entertainment with their concepting talents. I certainly see the wisdom of this approach that is a service offer versus a product offer. I see too how this approach mirrors what I learned during decades of consulting - you're not going to convince someone they have a problem they don't perceive. My tactic in consulting was a "productization" of service, positioning the problem and solution in a way that allows let prospects to self-identify. Thus by the time we were discussing engagement, they've already determined the problem they have is one I have a strong evidence for resolving. Somewhere in these approaches lies the experiment for how I will connect my asset library with market need.