Dodiodo
Brand Partnership for Niche Markets
February 20, 2025
Dodiodo
Precision. It's the one word that seems to frame every marketing conversation of late, and that includes internally at Dodiodo where we've been whittling and carving and chipping away what doesn't belong in order to find the specific sculpture that remains. The payoff for that endeavor is how much more easily the right conversations begin in LinkedIn which is my primary business community.
Meanwhile, still taking shape behind the scenes is the brand and registration for our boutique venture studio's first spinout venture focused on brand partnerships around long form content for two niche markets - equestrians and small business owners. Words - check. Next up - design. Then setup the LLC, etc. as wholly owned subsidiary of Dodiodo. And soon, the reveal. I'm eager to see how this one more layer of precise communication accelerates right-fit relationships.
In tandem, I'm full into our first real sales initiatives for the spinout's first two initial properties, a docuseries for each niche. We're taking a unique approach by wrapping all partnership conversations in an advisory engagement to be able to truly represent mutual interests through every phase from development through integration and audience development. It's one more thing we'll continue to hone around our first brand partnerships.
Advisory
Exciting to see early breakthroughs for 2025 with my short roster of clients. As my individual capacity continues to migrate toward Dodiodo's brand partnership venture, I will phase out this work by 2Q '25 for all but legacy clients and the Advisory work offered brand partners for long form content development and integration strategy.
If you're using words like GUTSY AUDACIOUS PROFOUND BALLSY INTREPID VALIENT to describe your next ambitions, you need someone like me who’s been where you’re going, on paths that didn’t yet exist. Someone who’s developed ways to assure progress and outcomes, despite the infinite unknowns, without compromising your core business’s stability.....
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Here's how engagement with me works.
If you've been wanting to work together, now's the time.
Taye Time
Taye's as eager as I to dust off the winter doldrums and get back to our fun riding together.
For a full six weeks, I’ve carried around my draft of goals for 2025, thinking that next cuppa the perfect moment to thoughtfully capture what I want for the coming year. Yet I still haven’t done this task I normally relish.
I recognized recently that my delay comes from two things: grief and ambiguity.
Grief comes from the goals I know now will not be possible with my precious horse Taye. I’ve intellectually accepted this disappointment, yet type now with a sad lump in my throat. I know it will be constructive to capture new goals around what he is able to do, and that I will pursue these with the urgency that comes from acknowledging the fleeting gift of our partnership.
The ambiguity is about not yet knowing what Taye will be ultimately able to do after a surgery we hope repairs his lameness from arthritis and suspensory desmitis. And from being unclear about my aspirations as a rider. As part of making decisions for Taye's care, I had separated my personal rider goals from what’s best for his well-being and for our partnership. Still, I was unclear until recently whether Taye might be my last horse. Maybe it’s time for a new chapter of travel, more dance, training my talented dog, and friendships with civilians (aka non-equestrians.) But this too is settling into clearer thinking. I will have another horse in my life with only the timing to be negotiated.
For now, one goal: Taye’s next surgery. And bravely moving enough beyond grief and ambiguity to capture the goals I do know. For now.
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Listening, Reading, Watching
Binged Fued over a tough puzzle and just finished A Gentleman in Moscow, the mini-series based on the book I wish I'd read first. Still. It is a tender story set in an oppressive time of great suffering for Russia's people.
Reading Scott Galloway's "The Algebra of Wealth," and a re-read of Middlesex for my new participation in a Pulitzer Prize winning books club.
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Listened to Batman Unburied on Spotify, a compelling genre of audio drama that is working it's way into development at Dodiodo. It harkens the old radio shows of yore, but with modern production value. It's quite an experience - perfect for multitasking drive time or laundry.
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Bowls, Bowls, Bowls
Bowls of soup. Bowls of main dish salads. Breakfast bowls. Snack bowls.
There all made with a "kit" of ingredients I prep at the beginning of the week to throw quickly together for a hot or cold meal that's balanced and delicious. These are the components
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roast trays of your favorite veggies like brussels sprouts, carrots, sweet potatoes, onions, peppers, mushrooms
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protein like canned beans, sauteed tofu cubes, tempeh bacon, or your favorite animal protein
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washed greens - mixed greens, kale, shredded raw brussels sprouts, shredded cabbage
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brown rice, farro, ziti pasta
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drizzles like straight tahini, balsamic vinaigrette, chili oil
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crunches like toasted smoked paprika pepitas, sea salted pistachios, maple cayenne toasted walnuts
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tangy finishers like pickled red onion, pickled ginger (like that for sushi), sauerkrait, pepperoncini slices, cured black olives