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January 31, 2025

Dodiodo

Precision. It's the one word that seems to frame every marketing conversation of late, and that includes internally at Dodiodo where we've been whittling and carving and chipping away what doesn't belong in order to find the specific sculpture that remains. The payoff for that endeavor is how much more easily the right conversations begin in LinkedIn which is my primary business community.

Meanwhile, still taking shape behind the scenes is the brand and registration for our little incubator's first spinout venture focused on brand partnerships around long form content for two niche markets - equestrians and small business owners. Words - check. Next up - design. Then setup the LLC, etc. as wholly owned subsidiary of Dodiodo. And soon, the reveal. I'm eager to see how this one more layer of precise communication further accelerates right-fit relationships.

In tandem, I'm full into our first real sales initiatives for our two initial properties, a docuseries for each niche. We're taking a unique approach by wrapping all partnership conversations in an advisory engagement to be able to truly represent mutual interests through every phase from development through integration and audience development.

 

Advisory

Exciting to see early breakthroughs for 2025 with my short roster of clients. As my individual capacity continues to migrate toward Dodiodo's brand partnership venture, I will phase out this work by 2Q '25 for all but legacy clients and brand partners.

 

If you're using words like GUTSY AUDACIOUS PROFOUND BALLSY INTREPID VALIENT to describe your next ambitions, you need someone like me who’s been where you’re going, on paths that didn’t yet exist. Someone who’s developed ways to assure progress and outcomes, despite the infinite unknowns, without compromising your core business’s stability.

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Here's how engagement with me works.

If you've been wanting to work together, now's the time.

Taye Time

For a full six weeks, I’ve carried around my draft of goals for 2025, thinking that next cuppa the perfect moment to thoughtfully capture what I want for the coming year. Yet I still haven’t done this task I normally relish. 

 

I recognized recently that my delay comes from two things: grief and ambiguity. 

 

Grief comes from the goals I know now will not be possible with my precious horse Taye. I’ve intellectually accepted this disappointment, yet type now with a sad lump in my throat. I know it will be constructive to capture new goals around what he is able to do, and that I will pursue these with the urgency that comes from acknowledging the fleeting gift of our partnership.  

 

The ambiguity is about not yet knowing what Taye will be ultimately able to do after a surgery we hope repairs his lameness from arthritis and suspensory desmitis. And from being unclear about my aspirations as a rider. As part of making decisions for Taye's care, I had separated my personal rider goals from what’s best for his well-being and for our partnership. Still, I was unclear until recently whether Taye might be my last horse. Maybe it’s time for a new chapter of travel, more dance, training my talented dog, and friendships with civilians (aka non-equestrians.)  But this too is settling into clearer thinking. I will have another horse in my life with only the timing to be negotiated.

 

For now, one goal: Taye’s next surgery. And bravely moving enough beyond grief and ambiguity to capture the goals I do know. For now. 

Listening, Reading, Watching

Binged Fued over a tough puzzle. Reading Scott Galloway's "The Algebra of Wealth," and a re-read of Middlesex for my new participation in a Pulitzer Prize winning books club.

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Listened to Batman Unburied on Spotify, a compelling genre of audio drama that is working it's way into development at Dodiodo. It harkens the old radio shows of yore, but with modern production value. It's quite an experience - perfect for multitasking drive time or laundry.

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Overnight Oats

Late to the overnight oats party, I love having a few jars in the fridge for breakfast or snack. Really good entrepreneur fuel. So quick to make and eat, I've not captured a photo.l

Let's get your marketing team in a zoom or room

and create something brand new.

Dodiodo is a privately-held studio developing founder Dodie Jacobi’s creative intellectual property for others to scale through exclusive agreed use or acquisition. Dodiodo represents solely our own properties and regretfully hasn't the capacity for processing submissions, or investing in others' properties or ventures.

© 2025 Dodiodo, Inc.

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