Advisory | Dodiodo

Advisory with Dodie Jacobi

Brand Storytelling Is Wide Open. So What's Your Next Play?

Across the brand storytelling ecosystem — brands, media, entertainment, creators, platforms — everyone is asking the same two questions:

“What’s our best next play in the brand storytelling game?” and it’s followup, “How do we keep playing — and stay relevant — in an industry built on the convergence of multiple, rapidly changing industries?”

The short answer: nimbleness. The long answer: entrepreneurship.

Or, as lead advisor Dodie Jacobi calls it, after 40 years in entrepreneurial ventures: experimentation.

Experimentation Isn’t Risky.

Guessing Is.

What’s risky today is committing resources to untested assumptions, rigid deal structures, or storytelling strategies that can’t keep pace with shifting technology, tastes, and business models.

It’s an open field of formats, platforms, IP models, and partnerships.

So brand storytelling doesn’t reward certainty; it rewards informed experimentation, strategic nimbleness, and earned perspective.

That’s what this advisory delivers, an entrepreneurial approach to helping brands turn the infinite possibilities of brand storytelling into a precise, right-fit strategy.

Advisory for Brands Ready to Play

We're not saying we have it all figured out. No one does. What we have figured out is how to find the way forward by adding experimental fact-finding processes to what we do know and build on what we continue to learn. Which is actually better. Because whatever we're certain we know will change before you can update your marketing communications.

Lead advisor Dodie Jacobi brings four decades of entrepreneurship, experimentation, and hands-on work across the many industries converging under modern brand storytelling to advise market-dominant brands, media companies, and entertainment partners about turning brand storytelling into a right-fit, lucrative strategy.

The goal isn’t one-off content. It’s building storytelling assets that compound value over time, with consideration for story-brand values fit, accurate audience sourcing and development, and long-term asset-building.

Typical Advisory Conversations

While every engagement is tailored, advisory work commonly includes:

An entrepreneurial approach to brand storytelling strategy and IP development – our mantra: Test early and often. Scale only what proves replicable.
Strategic advice on multi-media and cross-platform audience development
Story development that is organically integrated into your brand — not merely a venue for contextual product placement
Development how-to for brands fluent in commercials and short-form, but new to long-form, series, and international broadcast thinking. (Long-term affinity is a different pursuit entirely!)
Brand strategy integration for companies seeking to own IP that turns customers into deeply connected audiences
Guidance on deal structures across an infinite range of brand storytelling models
Advisory support as force multiplier for our co-producers and brand partners with Dodiodo’s IP
Introductions to others in our broader creative and commercial ecosystem drawing from decades of relationships with experienced individuals and firms in IP development, branded entertainment and media, storytelling, production, distribution, licensing, research and data, publishing, and digital marketing.

Start with The Next Play

For brands that want clarity before commitment, The Next Play is a paid engagement designed to identify the most intelligent next move in brand storytelling.

This focused engagement helps senior teams:

See the opportunity landscape clearly — without hype
Pressure-test assumptions before major investment
Identify viable experiments worth pursuing
Avoid costly misalignment or premature scale

Lead advisor Dodie Jacobi conducts The Next Play engagement directly, one that is designed to stand on its own to provide clarity, confidence, and context for a smarter next move. Some will continue into longer advisory engagements.