Advisory

Brand Storytelling Is Wide Open. So What's Your Next Play?

Across the brand storytelling ecosystem — brands, media, entertainment, creators, platforms — everyone is asking the same two questions:

“What’s our best next play in the brand storytelling game?” and it’s followup, “How do we keep playing in an industry that's changing so quickly?"

The short answer: nimbleness. The long answer: entrepreneurship.

Or, as our lead advisor Dodie Jacobi calls it, after 40 years in entrepreneurial ventures: experimentation.

Experimentation Isn’t Risky.

Guessing Is.

What’s risky today is committing resources to untested assumptions, rigid deal structures, or storytelling strategies that can’t keep pace with shifting tech, tastes, and business models.

It’s an open field of formats, platforms, IP models, and partnerships.

So successful brand storytelling can't come from feigned certainty. It can only happen through experimentation, prompt adaptation, and fact-backed perspective.

That’s what this advisory delivers, an entrepreneurial approach to helping brands turn the infinite possibilities of brand storytelling into a precise, right-fit strategy.

Advisory for Brands Ready to Play

We're not saying we have it all figured out. No one does. What we have figured out is how to find the way forward by adding experimental fact-finding processes to what we do know and build on what we continue to learn. Which is actually better. Because whatever we're certain we know now will change before we can update our marketing communications.

We begin by staking a clear hypothesis around brand goals and input from diverse, experienced perspectives. Then we design the smallest, fastest experiment that will generate real market feedback. We refine next steps based on results and continue testing to prove traction. Thereafter, we continue to collaborate, staying nimble and proactive as technology, tastes, and the business of storytelling keep shifting.

Typical Advisory Conversations

While every engagement is tailored, advisory work commonly includes:

An entrepreneurial approach to brand storytelling strategy and IP development. Our mantra: Test small, early and often. Scale only what proves replicable.
Strategic advice on multi-platform audience development
Story development that is organically-integrated into your brand, not merely a venue for product placement
Development how-to for brands fluent in commercials and short-form, but new to the entirely-different long-form series
Brand strategy integration for companies seeking to own IP that turns customers into deeply connected audiences and marketing expense into profit center
Guidance on deal structures across an infinite range of brand storytelling business models
Advisory support as force multiplier for our co-producers and brand partners who license or purchase Dodiodo’s IP
Introductions to our creative and commercial ecosystem built over decades with experienced individuals and firms in IP development, branded entertainment and media, storytelling, production, distribution, licensing, research and data, publishing, and digital marketing.

Advisory Lead

Drawing on four decades of experience across the industries now converging in brand storytelling, lead advisor Dodie Jacobi helps market-dominant brands, media companies, and entertainment partners use focused experimentation to find firm footing before making their next move. (Read about Dodie's entrepreneurial background.)

Start with The Next Play

For brands that want clarity before commitment to more in-depth collab, The Next Play is a paid engagement designed to identify the most intelligent next move in brand storytelling.

This focused engagement helps senior teams:

See the opportunity landscape clearly, without hype
Pressure-test assumptions before major investment
Identify viable experiments worth pursuing
Avoid costly misalignment or premature scale

You'll work directly with Dodie Jacobi in the The Next Play engagement designed to stand on its own providing clarity, confidence, and context for a smarter next move; some clients will continue into longer advisory engagements.