Niches

Dodiodo currently develops IP for the Equestrian and Small Business markets we know well, sizeable economies that prove niche doesn’t mean small, only precisely-defined. It's this precision that builds long-term audience affinity and supports multi-platform IP growth, whether these markets are your core focus or an adjacent opportunity.

$300B Equestrian

The equestrian market ain’t hay with a $300B economy and tens of millions engaged, 30M in the U.S. and over 6M in the UK alone. Equestrian gear sales that are projected to jump another $3B by 2028 create prime opportunities for brand partnerships. Add in the adjacent pet market, set to grow from $273B to $428B by 2032, and you’ve got a massive, emotionally-connected audience of 87M U.S. pet owners, and worldwide owners caring for 900m dogs and 370m cats. All with a nice overlap for the 54% of equestrians who also own dogs. Long-lived shows like Heartland, All Creatures Great and Small, and Dog Whisperer prove that audiences love watching stories about animals and the people who care for them.

$55T Small Business

Small businesses drive an estimated 50 -70% of the world’s $111T GDP - roughly a $55-78T impact - yet the 400M owners worldwide (including 35M in the U.S.) often lack the knowledge and inspiration they need to thrive. Dododio fills that gap with an IP portfolio of factual series, plus revenue-generating education and support programs for a high-value content franchise. Shark Tank, Kitchen Nightmares and Undercover Boss are enduring evidence of interest in the small business genre. We think those shows were just the warmup act for the real impact possible when an engaging series also directly educates with knowledge Owners can apply to their businesses.